Why Us? Why now?
India’s agarbathi and dhoop industry is valued at approximately INR 12,000 crore pa, offering significant opportunities across traditional incense, dhoop cones, sambrani powder and innovative fragrance formats.
Join us in building a distinctive Indian fragrance brand, blending traditional heritage, innovative products and exciting opportunities in a growing market.
Building a world class Dhoop Brand
We are looking to partner with manufacturers of dhoop / agarbathi / sambrani / incense sticks, etc.
Vision
A premium dhoop and sambrani experience for upper middle class homes.
The fragrance and ritual stay. The charcoal and heavy smoke go.
Product
A heated-fragrance format, not burning: scented bricks or discs with an electric burner or diffuser
Charcoal-free, low-residue, no open flame
Traditional notes: sandalwood, loban, rose, camphor
Premium packaging suited to gifting and festivals
Market
Urban families in metros and tier-1 cities
Homes with children, elders and small apartments
Buyers who pay more for clean, premium, gift-worthy products
Our Offering
Explore the range of Consulting services that we offer our Clients to solve critical business problems.